Barnes & Noble cuts price for Nook

Posted on : 21-06-2010 | By : Joshua Parker | In : Business News

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NEW YORK (AP) — Barnes & Noble is offering a lower-price Nook electronic reader with a Wi-Fi connection and it’s cutting the price on the original Nook reader.

The Nook Wi-Fi is available now for $149 online at nook.com and bestbuy.com.

The bookseller is lowering the price for its original Nook, which has both 3G and Wi-Fi ability, from $259 to $199.

That undercuts the $259 Kindle from Amazon.com, the Nook’s top competitor.

The Nook Wi-Fi will ship this week for online orders and will be available at some Barnes & Noble and Best Buy stores later this month. It will be in all stores later this summer.

Shares of Barnes & Noble Inc. rose 3 cents to $17.10 before the market opened. Shares of Amazon.com rose $1.53 to $127.36 in premarket trading.

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