Posted on May - 17 - 2010

Can A Janitor Become Wealthy?

Over the weekend, we had some friends round, who are interested in getting out of the Rate Race and sorting out their finances. They have read my book, and we have gone through their budgets and spending habits and had a good old sort out already – but they are now interested in the next step.

So – we played Cashflow. This is a board game based around the Rich Dad, Poor Dad books by Robert Kiyosaki. In it, you are given a profession, with an income after expenses, and with that – you invest in order to get out of the rat race and fulfil your dream.

The four of us picked our profession cards: I ended up as an airline pilot with a Cashflow of $2,600. One o

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Posted on May - 17 - 2010

The 4 People Your Website Needs To Speak To

You can probably name a few different personality profiling systems. One example is the popular Myers Briggs that many businesses use to evaluate potential employees.

The way you go about making your buying decisions online also relates to your personality.

Most of us fall into 1 or 2 of the following 4 groups when it comes to the methods we use to evaluate products, services and suppliers before we make our decision.

So which one are you?

Ambitious

You zoom around a company’s website, seemingly erratically but you’re actually looking for the exact information you need. You

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Posted on May - 17 - 2010

Do You Have Indispensible Employees Holding Your Business Hostage?

Ever had an employee who made outrageous demands (for salary, promotions, time-off etc) and you gave it to them because you felt you ‘had no choice’? When you feel that you can’t afford to lose an employee, or you need to hold onto them at any cost, that employee has just made themselves ‘indispensible’.

Many employees love the idea of being indispensible, but as a leader, it’s important to manage your business with consideration of the risks this can entail. Here’s ten

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Posted on May - 17 - 2010

How Long Should A Blog Article Be?

Ahhh, the big question. Please don’ t hate me, but there just isn’t a simple answer to this one. Luckily however, I have found some interesting stats and expert opinions that help answer the online version of the age-old question ‘how long is a piece of string’?

Firstly, let’s start with:

What’s Normal?

I found this handy researcht over at Viper Chill, where Glen took random articles from a small selection of the most highly trafficked blogs across 8 industries in order to determine the average article length based on industry.

Some of the blogs he reviewed included CNN, PerezHilton, Copyblogger and Mashable, so there are some uber popular blogs in the research.

Here are the results:

Frequency and Length

As you can see: gadget, gossip and news blog articles tended to be the shortest of the bunch. If you thin

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Posted on May - 17 - 2010

Why DIY Marketing = RIP

Would you let an untrained builder renovate your home? What about a plumber on your bathroom? Or an electrician re-wiring your house? No? So why is it any different with that other important asset called your business?

DIY is in our DNA but sometimes doing it yourself might end up creating more harm than good. Here are three questions you should be asking yourself before you decide to go down that path:

Question 1: Am I sufficiently qualified and skilled enough to do this myself?

If you’re not, save yourself, your staff and your customers the pain by paying for someone who does.

Questions you should be asking them before appointment:

  • what are your qualifications? (

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