Aussie shoppers are not getting a good return on supermarket reward schemes, a new report has found.

The study by the consumer group Choice found that while loyalty programmes have a huge marketing value for supermarkets seeking to harvest shopper details, many customers get less than $1 back for every $100 spent, the Courier-Mail reported.

According to Choice, Coles and Woolworths offer the worst returns, with the Coles FlyBuys programme giving shoppers about 31 cents for every $100 spent while the Woolworths Everyday Rewards programme has a 45 cent return on the same amount.

Choice spokeswoman Elise Davidson said: “You have to spend a small fortune to get any benefit out of the rewards programs … you’re better off by buying one less item, switching to a generic brand or simply shopping at a cheaper store.”

Aussies seeking a good return on their spending could also choose to compare credit cards in search of the best interest rates and bank reward schemes. Rec

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